Value Chain Analysis (PORTER)

Value Chain
Drawing received under NDA	Specific part drawing and prototype produced	Part manufacture - extrusion, saw, machining, fabrication (internal)	Supply of components from suppliers	Components shipped to Allied (if required)	Sheet metal fabrication (external)	Finishing (external)	Kitting (int/ext)	Assembly (int/ext)	Shipment (int/ext)
Competitive Advantage
Speed (2 weeks)		Low overhead compared to Western competitors	Strong relationship with suppliers		Outsourced	Outsourced	Some outsourced	Some outsourced	Some outsourced
	Customized product	Speed - 25 days
	EMI expertise	Skilled/specialised staff			High quality product	Reduced costs	Reduced costs	Reduced costs	Reduced costs
Involved in product development process					Reduced costs